Project Brief

Design and develop a distinctive visual identity for Shot By Kale, a photography and visual storytelling brand dedicated to capturing authentic moments, landscapes, and experiences through a creative lens. The project focused on creating a memorable logo that reflects both the technical artistry of photography and a strong connection to nature, adventure and visual exploration. The final mark integrates a camera shutter icon with a stylized tree, symbolizing the fusion of photographic precision and natural beauty, while establishing a unique and recognizable brand signature.

The resulting identity provides Shot By Kale with a versatile and impactful brand asset suitable for digital platforms, social media, watermarks, merchandise and marketing collateral, positioning the brand as a creative and authentic visual storyteller with a distinctive connection to both people and place.